How we work
Europe has made major strides in transparency through CSRD and SFDR. But reporting alone cannot change markets. To make impact truly profitable, we must move from reporting to rewards: embedding impact directly into the fiscal, financial, and accounting systems that shape market behaviour. With True Profits, we can close the profitability gap and change the rules of the game.
Where we advocate for change:
Rethinking fiscal policy to reward impact
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True Profit Tax
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Impact Border Tariffs
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Impact Levies
Rethinking capital allocation to scale impact
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Impact-adjusted interest rates
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A shared EU language for social impact
Recognising impact in accounting
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Activating impact (nature, climate, social value) on the balance sheet
The True Profit Alliance is a global collaboration of frontrunning enterprises.
We connect frontrunners across business, finance, academia and policy, bringing clarity and evidence to the table and revealing the Profitability Gap between conventional and sustainable business models. Our ambition is to establish a robust business case for transformation together to help shape the fiscal, financial, and accounting rules. Through collaboration, shared insights and joint advocacy, we develop effective market incentives, innovative fiscal frameworks, and sustainable finance stimuli that reward positive impact.
Grounded in the Impact-Weighted Accounts Framework
True Profits are grounded in the Impact-Weighted Accounts Framework, a standardized, science-based approaching for quantifying and valuing impact.
The Impact-Weighted Accounts Framework (IWAF) makes impact information fit for decision-making, easy to understand, and actionable.
IWAF is a standardised, science-based approach for quantifying and valuing impact, trusted and adopted by over 50+ organisations.
Those who lead on True Profits today, define the market of tomorrow.
